Originally published by HIT Consultant on September 6, 2022
– Upfront Healthcare, a leading omnichannel communication, and patient engagement platform raise an additional $10M co-led by Baird Capital, Echo Health Ventures and First Trust Capital Partners, with additional participation from existing investors including LRVHealth, Hyde Park Venture Partners, and Nashville Capital Network.
– As market demand surges for patient engagement solutions, the investment bolsters Upfront’s trajectory of market leadership through accelerated product innovation. Today’s announcement included the rollout of significant advancements to the platform including deeper integrations, proprietary psychographic-driven content as well as enhanced microsite functionality and user experience.
Founded in 2016, Upfront has built a foundational platform designed to grow with health system clients and their ever-changing needs. Upfront provides extensible patient solutions that continuously guide and motivate all patients to complete necessary care at the most appropriate site or with the most applicable service. Upfront engages patients across multiple channels, presenting personalized, curated content, and culturally relevant information. Under the hood, Upfront is powered by a library of data connectors, integrated machine learning capabilities, and an enterprise orchestration engine.
Upfront’s automated patient navigation and engagement platform use advanced analytics, strategic prioritization, and effective engagement to convert actions without adding care managers, access managers, or administrative staff. Upfront’s unique approach to patient engagement eliminates the cumbersome App download process and does not require patients to remember a username and password. This approach removes barriers to adoption and delivers a convenient and easy to use experience. The company’s dynamic, responsively designed microsites are secure, HIPAA compliant, and compatible with any device.